For leaders facing decisions that will define the next chapter.
Independence is our foundation
The advisory landscape is crowded with firms whose counsel is shaped by the products they distribute or the transactions they seek to close. Silver & Rock was founded on the conviction that leaders deserve better — analysis and recommendations that serve only their interests.
We bring institutional rigour to every engagement, drawing on deep experience across capital markets, corporate strategy, and operational transformation. Our value lies not in confirming what principals already believe, but in illuminating what they may not yet see.
Every recommendation we make is grounded in evidence, tested against alternatives, and delivered with the candour that consequential decisions demand.
Alvin Adefarasin
Founder & Principal Adviser
Alvin founded Silver & Rock to provide the kind of independent, rigorous counsel that he observed was consistently underserved in the market — strategic advice free from the conflicts that compromise so much of the advisory industry.
His career spans investment analysis and institutional advisory at PGIM, one of the world's largest asset managers, and capital allocation and financial modelling at Fractal. This experience across both the analytical and execution dimensions of finance informs the firm's distinctive approach.
With cross-border experience spanning the United Kingdom and Africa, Alvin brings a genuinely global perspective to every engagement.
Professional trajectory
Harrow School · BEng Civil Engineering, First Class Honours (Coventry University) · MSc International Business with Merit (Bayes Business School, formerly Cass) · MSc Investment Management (Bayes Business School, formerly Cass)
Investment Management Analyst, PGIM Investments London — institutional portfolio analytics, AUM and flows MI, fund performance reporting across c.£7.2bn in assets under management
Strategic counsel to growth-stage and established enterprises across fintech, edtech, entertainment, creative services, asset management, hospitality, and professional services
Founded 2025. London · Lagos. Independent advisory for principals navigating consequential transitions across the UK–Africa–US corridor
Selected advisory experience
Named Engagements
Fractal
Entertainment / Advisory / GrowthAdvised an entertainment-led platform on strategic positioning, advisory service design, and operating structure to support more disciplined growth. Delivered strategic plan frameworks, growth workstreams, and investor-ready materials.
Dessati
Branding / Creative ServicesAdvised a creative services business on partnership economics, equity-for-services structuring, and negotiation trade-offs. Built scenario logic around value sacrificed versus ownership received.
Confidential Mandates
Supported an early-stage AI platform with MVP framing, commercial positioning, funding strategy, and investor-credible materials as it moved toward execution.
Developed institutional-grade marketing materials, fund fact-sheet architecture, and peer-based positioning analysis for an investment fund product.
Contributed to a public-sector capital advisory workstream, strengthening pitch materials, market framing, and execution logic for an institutional engagement.
Reviewed a proposed financial services venture with focus on business-model quality, operating credibility, risk discipline, and commercial viability.
Advised a fashion e-commerce business on growth priorities, commercial focus, customer journey design, and execution discipline.
Supported an IT-services SME with strategic positioning, priority-setting, planning structure, and commercial clarity on offer design.
Advised a sports-sector SME on business-model refinement, commercial priorities, customer proposition, and execution focus.
Supported a wellness SME with strategic clarity, positioning, growth-priority guidance, and more disciplined commercial thinking.
Advised a premium restaurant business on commercial focus, brand-positioning considerations, and operational clarity. Framed the business as a hospitality asset whose value depends on consistency.
Client names are disclosed only with explicit authorisation. Confidential mandates are described by sector and scope.
Sector exposure
London · Lagos
We advise across borders because capital, talent, and opportunity do not observe them.
Why independent advice matters
Most advisory relationships begin with a conclusion looking for evidence. The bank wants the mandate. The consultant wants the engagement. The investor wants the allocation.
We do not carry inventory. We do not have a fund to deploy. We do not earn fees from the other side of the table.
That independence is not a feature — it is the entire architecture of how we work. When we advise, the only interest we represent is yours.
The best decisions I have seen were made by principals who had someone in the room with nothing to sell.
— Alvin Adefarasin, Founder